What kind of strategic types are there in the company's strategy?

1. Developed strategies include integration strategies, diversified strategies, and dense growth strategies.
The integrated strategy includes vertical integration strategies and horizontal integration strategies. For example: Anta's establishment of its own flagship store is a forehead integration in vertical integration. If it sets up a clothing factory, it is backward. If it controls other brands of clothing, it is horizontal integration.
The types of diversity strategy include: concentric diversification and centrifugation diversification. For example, in addition to air conditioning, Gree Electric is also a concentric integration in addition to air conditioning. It borrows the original sales channel. If it is involved in real estate, it is centrifugal diversification.
The dense growth strategy, also known as a reinforcement growth strategy, includes three types: market penetration strategy, market development strategy, and product development strategy.
2, stable strategy, also known as defensive strategy and maintenance strategy, including four types: suspension of strategy, no change strategy, maintaining profit strategy, and cautiously advancing strategy.
3, contraction strategy, also known as retreat strategy, including three types: change strategy, abandon strategy, and liquidation strategy.
The advantages of cost -leading strategies include: can resist the attack of competitors; have a strong ability to negotiate the supplier; formed a barrier.
4. Applicable conditions for cost -leading strategies: Market demand has large price elasticity; most enterprises in the industry produce standardized products, price factors determine the market position of the enterprise; there are few ways to achieve product differentiation; most of the majority of products; most of the majority; most of the majority; most of them Customers use the product in the same way; when users buy from one seller to another seller, the conversion costs are small, so they tend to buy the best prices.
5. The risk of differentiated strategies includes: competitors may imitate, so that the differences disappear; keeping the product differentiation is often at the cost of high costs; product and service differences lose their meaning for consumers; they are with competitors with competitors The cost gap is too large; if companies want to obtain product differences, they sometimes give up the goal of obtaining higher market share.
6. The centralized strategy can be divided into: centralized cost leading strategy and centralized differentiation strategy. The conditions for centralized strategy include: corporate resources and capabilities are limited, and it is difficult to achieve cost leading or differentiated in the entire industry. It can only choose individual segments; the target market has greater demand space or growth potential; competitors in the target market It has not adopted a unified strategy. The risk of implementing a centralized strategy includes: competitors may imitate; target markets have decreased demand due to technological innovation and alternatives; due to the small differences between the target market segment and other market segments Market; new entrants regain the market.

Hello, the four -step method of the strategy is as follows:

In drawing map/insight (drawing a dynamic map, from the global view and vision. You need to have the ability to insight into the industry and the trend.) n
Select path/decision force:
(Platform strategy: subsidized buyers and sellers, stimulate the number of bilateral users to quickly break through the detonation point, and then use the "network effect" to establish the moat and finally harvest.

The explosive product strategy: Design a product with simple functions, simple design, and simply prices, and then cooperate with all traffic platforms to get huge sales and finally harvest.)

The first step/execution/execution Force, (know why you have to cut the thorns. Then, go all out)

(When the times are changing rapidly, the "dynamic map" on hand is also changing rapidly. In the era of change, we must look up frequently and continue to "re -calculate the path". We call it an emergency strategy.)