The process, precautions and purchase channels of the opening of the glasses shop

I. Approval procedures
I due to the long -term influence of the "official" thought, there are still many people in China's business field that are related to the economy. Although the glasses industry belongs to the industry with a complete market economy, if the approval conditions are not clarified and the funds are blindly invested in the rental store and decoration, the relevant documents are not approved in the end and will cause unnecessary losses. For many business people, on the one hand, they want to evade taxes, and on the other hand, they are afraid of being verified by relevant departments without documents. Therefore, some bosses who have not handled relevant documents are difficult to do business. Because once the policy changes, they will worry that the documents will not be approved. Therefore, it is necessary to consult a local approval authority before opening the store.
If according to the information provided by relevant people, the application of glasses training is the same as the application of ordinary individual households, and there is no need to approval in front. As long as you provide a copy of your ID card, a single -inch photo, a certificate of use, and filling in the corresponding form. The following procedures are usually included: 1. Industrial and commercial licenses; 2. Tax registration; 3. Go to the Quality Supervision Bureau to apply for a production license; There are optometry and fixed -assessment personnel with optometry and fixed -assignment certificate; 6. The use of these procedures is generally within 5,000 yuan. Although the specific requirements of various places may be different, the procedures are basically similar.
The reminder is that the production license of glasses products has gradually become the focus of review. On January 8th, 2004, the National Production License Office issued the "Detailed Detailed Detailed Details of Glasses Product Production License" and the notification of the inspection unit. Starting to implement the system of glasses production permits nationwide. According to relevant regulations, all companies that produce and sell glasses products must obtain a production license, otherwise they must not produce and sell glasses products. The scope of the issuance of the certificate includes 12 certification units such as glasses lens, glasses rack, old vision mirror, sunglasses, glasses, and glasses. For glasses shops, 25 pieces and 47 models such as production facilities, inspection equipment, and professionals will be evaluated one by one. Only when the standard is reached can the production license be received through the audit. The newly opened glasses shop must also obtain a license to open. At the same time, the glasses shop must also receive supervision and review after receiving the permit, and the certificate is changed every five years. In terms of scholars, on the one hand, they want to evade taxes, and on the other hand, they are afraid that they will be verified by relevant departments without documents. Therefore, some bosses who have not handled relevant documents are difficult to do business. Because once the policy changes, they will worry that the documents will not be approved. Therefore, it is necessary to consult a local approval authority before opening the store.
If according to the information provided by relevant people, the application of glasses training is the same as the application of ordinary individual households, and there is no need to approval in front. As long as you provide a copy of your ID card, a single -inch photo, a certificate of use, and filling in the corresponding form. The following procedures are usually included: 1. Industrial and commercial licenses; 2. Tax registration; 3. Go to the Quality Supervision Bureau to apply for a production license; There are optometry and fixed -assessment personnel with optometry and fixed -assignment certificate; 6. The use of these procedures is generally within 5,000 yuan. Although the specific requirements of various places may be different, the procedures are basically similar.
The reminder is that the production license of glasses products has gradually become the focus of review. On January 8th, 2004, the National Production License Office issued the "Detailed Detailed Detailed Details of Glasses Product Production License" and the notification of the inspection unit. Starting to implement the system of glasses production permits nationwide. According to relevant regulations, all companies that produce and sell glasses products must obtain a production license, otherwise they must not produce and sell glasses products. The scope of the issuance of the certificate includes 12 certification units such as glasses lens, glasses rack, old vision mirror, sunglasses, glasses, and glasses. For glasses shops, 25 pieces and 47 models such as production facilities, inspection equipment, and professionals will be evaluated one by one. Only when the standard is reached can the production license be received through the audit. The newly opened glasses shop must also obtain a license to open. At the same time, the glasses shop must also receive supervision and review after receiving the permit, and the certificate is changed every five years.
. Pinded funds
Due to the changes in the market environment, the grade requirements of glasses shops are now increasingly increased, and the scale is larger. Running to the urban suburbs to develop, either exited the retail market of the glasses. At the same time, the entry of foreign glasses and the expansion of domestic glasses giants also raised the threshold for opening the glasses shop in disguise. The current situation is that even if you open a glasses shop of about 100 square meters, the investment is more than 30,000 to 500,000 yuan. Moreover, due to the increasingly fierce competition, the cycle of recycling costs is getting longer and longer. Therefore, if there is no sufficient funds, it will easily lead to the dilemma of operation. It usually saves a lot of operating costs that should not be saved, and even reduce the salary level of employees and reduce product quality. The result of a vicious circle occurred.
In the current market situation, investors in the glasses shop are best to have the main cash sources of investment. It is not advisable that most of the way to loan from banks or borrow money from relatives and friends, and the small investment claimed on the advertising advertisement of those glasses chain, supports the whole process, quickly recover costs, there are too much water, some are actually actual. After the operation, the investment is far greater than the numbers promoted in the original advertisement, but the profits are not much, so no matter what kind of glasses shop is opened, even if you see the market, you must have sufficient funds to turn around to avoid causing a situation of riding a tiger.
. Investigation of the current status of the industry
The detailed survey of the industry is a step before opening. Some investors often turn around, while others do things in other glasses shops. When watching the spectacle shop they stay in, making money, they have the idea of ​​opening their own shops. In fact, in the current market competition, the early market research must be meticulous and in -depth, at least it should include the overall profit status of consumers, the overall profit status of local retail stores, the production and sales of the glasses products itself, the market competition pattern, etc. aspect.
There is no doubt that consumers are in the core position in the preliminary market research, because all marketing is carried out around consumers. Therefore, consumers' consumption conditions need to be subdivided, such as consumer consumer price differences, consumer psychology of different consumer groups, and consumer popularity. Only through a comprehensive understanding of consumers can accurately market positioning.
The overall profitability of each retail store is also a factor that must be considered. If you suddenly enter an overall unscrupulous industry in a certain place or some period, the investment risk will be very high. For example, it is not a wise choice to invest in the catering industry in the catering industry and invest in color TV production during the overcurrent period. Although the glasses industry is on the rising period as a whole, it is also facing the change of shuffling, so it is not possible to believe that some media "huge profits" are one -sided. Instead, it is necessary to investigate in detail through different channels. Moreover, in different areas, the profit status and operating risks of glasses retail stores are different. For example, there are obvious differences in south and north, coastal and mainland, large cities and small cities.
In addition, the production, sales, quality, logistics, inventory, and purchase channels of the glasses products themselves must also be understood before opening the store, especially for those who are not familiar with the inside of the glasses industry. On this basis, we can further understand the current local competition pattern in order to find a good entry point. For example, some places have a great impact on foreign glasses. Some local regional chain shops or old names are unique.
. Analysis of future trends
Since the market is always changing, the analysis of future trends is an unavoidable problem for any operator. Because only in -depth analysis can grasp the initiative of the market. However, some people "do one day for one day for one day", some people choose the way to follow the trend, and some people have made accurate predictions in depth. Of course, the analysis of future trends is not easy, but it is not unable to find it. If we look back to examine the curves of many industries, we will find that many predictions and judgments have become reality.
The glasses retail industry is in the adjustment period, and the signs of big fish eating small fish are very obvious. Those glasses shops that are neither large -scale and unique will gradually be marginalized; the price war provoked by the affordable glasses shop will also further shrink the original profit margin of many glasses shops; With high rent, you have to choose to relocate; consumers are becoming more and more discerning, and many miscellaneous glasses will become more and more difficult to sell; foreign glasses have entered intensified competition; the glasses industry implements the production license access system and so on. There are many changes in such, and changes in each aspect will lead to tilt and change in market consumption patterns. If you fail to capture those small changes in time, not only the business opportunities are difficult to seize, but may also cause the investment direction to be different.
Therefore, opening the glasses shop must follow the trend of market changes and follow up in time in terms of location, decoration, products and services. At the same time, pay attention to the specific situation of the local area, especially to grasp the time period of the change, because the changes in some macro environments may not be quickly appeared in the local area. If the step is too fast, it will inevitably fall into the quagmire.
5. The right store address
The site selection of the optical shop can be described as divergent. However, it is an indisputable fact that it must be located according to their target customer group. In recent years, some glasses shops have been forced to transfer due to high rent. Some choose to relocate, but after relocation, the rent has dropped, and the passenger flow has also dropped sharply. If you choose the core business district of the city so that you can attract more customers and avoid high rent, you can consider driving the store on the second and third floors or even higher floors. In this way, the business area is much larger, but the rent saves a lot. Then use the saved rent for more for advertising and improve the quality of service. In recent years, the selection of the store location has begun to implement in many cities in recent years. For example, Zhejiang Ningbo Baokang Glasses Supermarket is located in the city's most prosperous Tianyi Plaza business district. The traffic nearby is very large, but the bottom floor rent is almost ten times the fourth floor. The building, with a large number of advertising publicity to make up for the disadvantages, so that the popularity of the publicity can be reduced, and the advantages of rent will begin to reveal.
It should be noted that some investors are anxious to open the store. After a long time, they find a location without a suitable facade. In their subconscious, they always know that there are people's traffic as a guarantee, and the problem will not be too big. This rushing approach is not desirable, because glasses are not fast consumer goods, and many customers do not have strong emotional consumption habits. In some places, there are many people who buy clothes and shoes. For some glasses shops, the advantage of this flow of people is not enough to make up for high rent expenses. A glasses shop that a city is opened by three people is just considering people's flow and failure. The store is located near the large department store store with a large traffic. Upstairs is a KFC of about 500 square meters. It is a well -known clothing store next to it. The people passing at the door at the peak of more than 100 people, but the store is not available for less than 100 people, but the store is not available in the store. It has to be transferred in a year, and in the end, a total of nearly 400,000 yuan.
In general, the location of the glasses shop should be combined with market positioning. Choosing travel is relatively convenient, with growth potential, and rents should not be outrageous. If there is no suitable place in the old city, you can also consider opening in a new urban commercial area. At the same time, you choose to have patience and fully consider the proportion of rent costs and passenger flow.
6. Lessons from failure
This is a problem that is easy to be ignored, because many people who open stores will avoid this unlucky idea in the subconscious consciousness. However, the cases of the failure of the glasses shop are sometimes even more significant than the successful cases. Many times, success is not easy to copy, but the reason for the failure is amazingly similar. Learn from those lessons of the failure to open a store, some are winning by super strong offensive, while others win by tenacious defense. Obviously, reducing mistakes is an effective way to obtain success with defense.
In fact, business operations are often lost without dealing with a link. The success of opening a store is often based on less mistakes. There are not a few cases that have failed to invest in some aspects. According to an industry insider, an employee of more than 10,000 high -tech employees in a glasses company has invested in the glasses shop five times since 2000 and ended in failure. The reason is that the lack of actual combat experience, the rent is too high, the location is improper, or the partnership is constant contradiction, or it is defeated by asking others to custody. In short, the reasons for each failure are different, but it has left a painful lesson.
Therefore, understanding and analyzing the causes of the failure of those who operate the losers, so as to bypass these "timing bombs" that are easy to blast, are also an effective guarantee for successful opening.
Seven, clear market positioning
usually. In the early days of the industry, consumers are not demanding, competitive is not fierce, and the profit is high. Good gains, so market positioning does not seem so important. However, once the market gradually enters the maturity stage, the threshold will become higher and higher, and the opportunities for speculation will become less and less. At this time, there is no accurate judgment and sufficient preparations.
So after doing a good job of preparations in all aspects, the glasses shop must find new growth space to establish a clear market positioning. Because when the market is basically saturated, if the previous marketing model is still repeated, it will not only attract more consumers' attention, but also pay higher marketing costs. The final result will be difficult to be satisfactory, especially For ordinary glasses store investors, everything is not even more important to focus on any project. It is necessary to find out the actual and feasible market focus.
In general, the market positioning of glasses shop mainly includes many aspects such as product consumption grade, consumer group differences, store location selection, decoration layout, promotion strategy, and management ideas. The market positioning of the Glasses Store is a integrated comprehensive project. It must integrate factors into an organic whole in order to exert the best benefits. For example, you have to make luxury glasses. Basically, you must be the most prosperous business location. You should be as close to the high education park as possible, and the white -collar class is best to be close to the intensive office building. At the same time, your decoration layout, promotion method, product price, etc. must meet the consumption psychology of the target consumer group in the store, and your management must also serve these market characteristics to ensure the smooth flow of the entire operating process.
Eight, excellent management execution
For the first few, the domestic marketing industry operates the marketing device marketing planning, but now it has begun to emphasize the implementation of execution. The glasses industry is also generally facing the confusion of insufficient execution. Because the retail training of the glasses is basically a private enterprise with a large scale, many decisions are often the boss touched the head of the head. Some glasses have done market positioning and marketing planning very well at the beginning of training, but in the later execution, they may not be able to carry out according to the plan, or they cannot adhere to it. In the market competition, the implementation of many details often determines the final final. Non -success or failure.
Ip, due to historical reasons, the phenomenon of masters and apprentices is more common. Some stores have many veterans, making it difficult for many strict management systems to implement. If some veterans are dismissed, it is difficult to recruit suitable talents, and many glasses shops are in a dilemma. Some glasses shop owners must have been in their long -term operations. They have felt powerless and urgently needed management talents with strong execution, but it is difficult to recruit at once, and internal training cannot be urgent. It can be said that the problems of poor management of these management have plagued many retail companies in glasses.
The implementation of the existence of the existence of the above glasses industry, the newly opened glasses shop is best to find a strong team at the beginning, and formulate the actual relevant rules and regulations. The management talents with actual combat experience are necessary for new glasses shops. Otherwise, even if they have good positioning and planning, they will eventually be subject to the shortcomings of execution.
. Cost control
It is undeniable that the initial profit of the domestic glasses industry is indeed high, so most of the glasses shops are opened in the golden location of the local or business district. However, with the increasing competition in the industry, the decline in the profit margin of glasses retail stores has become an indispensable fact. On the other hand, there will always be other emerging industries or traditional fast consumer industries. For example, in recent years, mobile stores have entered the core area of ​​a large number of cities. Moreover, rent is only part of the cost. Under the squeezing of all aspects, the comprehensive cost of many glasses shops has been overshadowed by the boss.
"The gross profit is very high, the net profit is almost zero", this is the helplessness of a glasses shop owner when he talked about the status quo. Indeed, in the current competitive environment, the cost control of the glasses shop has become one of the key factors for business success or failure. Generally speaking, the operating costs such as rent, glasses purchase, and employee salary account for about 30%of the cost of the glasses shop. Among them, of which The rent is hard and difficult to regulate. The high rent makes many glasses shops in fact work for the landlord, so it is very important to choose a reasonable price when opening the store. Otherwise hurt". In the past two years, many affordable glasses supermarkets choose to open a store on the second and third floors of the same location is an effective way to avoid high rent.
In addition to the rental rent, the employee expenses of the glasses shop are also the focus of regulation. There are many employees of the glasses shop, the work efficiency is not high, and the more prominent problem is that the time is too long. The time to add up to less than an hour, it is basically the time to disappear. This kind of operating status quo has greatly consumed the profit of the glasses shop and needs to be resolved.
For example, a glasses shop covers an area of ​​less than 500 square meters, and employees are 40 or fifty. The monthly salary of single employees is 780,000 yuan.
For the cost of the glasses shop, there is no large room for price decline, so the focus of regulation should be placed on quality and inventory. Because there are many styles of glasses, if they do not control the logistics, they will become product inventory even if they can make money.
. Master the operation process of the training
A investors and operators of the glasses shop, after doing the above preparation matters, must also learn more about the internal process of the glasses shop to achieve the bottom of the heart, so as to be in the heart, so as to be in the heart, so as The details are done as well.

In terms of site selection, it depends on how much money you intend to invest. Generally speaking, more funds can consider the city center commercial street, or some prosperous sections. In competition, if there are too many stores, you need to analyze the competition to see if you need to find another place. It is relatively simple to purchase. Basic cities have specialized glasses wholesale markets. Picking up the goods directly, mainly due to the processing of processing in the later period.