1 thought on “How to achieve diversification of clothing companies”
Alison
To a certain extent, enterprises will face various temptations from their own development needs and the external market environment. In this case, adhering to the main business or moderate diversified development is a very realistic question facing many clothing companies. Different choices of different enterprises form a very different result. On the diversified road, there are still some successful cases worth thinking and reference.nRelated diversification is conducive to strengthening the main businessnMany companies have taken a successful road on diversified roads. Especially in the same field, the relevant diversified strategy in the same field has achieved good results, and it has become a business model worthy of affirmation and thinking in clothing companies.nHaier's diversified layout has once become a model for many companies. Before 1992, Haier spent 7 years to specialize in the production of refrigerators, making Haier the only well -known trademark in China's home appliance industry at that time. Beginning in 1992, with the Qingdao Electric refrigerator general plant as the core, the Qingdao Electric Frozen General Plant and the Air Conditioner Factory formed Haier Group Corporation. Essence In 1995, Haier Group acquired Qingdao Hongxing Electric Co., Ltd. to enter the washing machine industry on a large scale, and then began the production of microwave ovens, water heaters and other products through internal development. In 1997, Caiyang Haier Electric Co., Ltd. was established with Caiyang Home Appliances General Plant to enter the small home appliance industry. In the same year, Haier and West Lake Electronics Group jointly established Hangzhou Haier Electric, producing color TVs, VCD and other products. At this point, Haier Group has been involved in almost all the home appliance industry.nIt is not difficult to see that Haier's diversified strategy has a clear context, that is, based on technological research and development, consolidate the core business, rely on strong management advantages, and build brand effects around the main business of the main business, and finally manage sales channels to occupy the home appliance market. Haier's success explanation: The diversification of development must be based on the main business as the original point, innovate core technologies, and play a synergistic role of technology and resources to extend to the surroundings; focusing on diversified foundations.nThe success of Armani's diversified operations is attributed to a sentence that is the way to operate aesthetic philosophy: the unique Armani style such as fashion, classics, and elegance is deeply implanted into each fashion men's brand and product line in the group. Fabrizio Dosi, CEO of Armani Group, told the media that the key to Armani's successful business strategy is that it can locate and distinguish different series according to the characteristics of various brands, and ensure that they all have Armani style.nArmani Group has maintained independent development, but it is also this independence that exempted it from the pressure from outside investors and has gained its own independent development. Independence means to make a decision based on the company's long -term development, and it also means that after making a decision, it can be quickly put into action around long -term strategy. In many aspects, Armani operates Armani Group in accordance with the original founding company to put the customer's needs first.nAccording to Fabrizio DOSI, aesthetic business philosophy is the consistent business model of Armani in the Chinese market. Armani's revenue in the Chinese market last year has increased by 36%year -on -year, and the Chinese market share has grown strongly in the past three years. Armani currently has a total sales point of 180 in China, including direct stores and dealers. Armani plans to set up 35 new sales points each year, and this number will continue to grow.nLi Kailuo, a well -known Chinese research expert in China, said in the diversification strategy of Armani that Armani ’s diversification is a strategy of integrating a core industry. After formulating strategic goals, it is quickly implemented, independent and clear. Diversified products are related to luxury life. With Armani's originality and aesthetic ideas as a brand diversified support system, the main business is used as the core origin to extend. This is a diversity of exotic industries in the same industry, that is, not to talk about fashion, but to put Armani in a fashion industry, using aesthetics and design to integrate different industries. In the long run, this diversification is worth studying and comparing the development trend of the clothing industry.nThe diversification of the seven wolves can be described clearly with positioning. On the road of diversification, the seven wolves first clearly put forward the seven wolves -advocating the theme of the new culture of male people. In 1996, the Seven Wolf cooperated with the Tobacco Monopoly Bureau of Jinjiang City, Fujian to develop and produce seven wolf cigarettes. In 1997, the seven wolf companies launched seven wolf golden bottle beer positioned as middle and high -end wines. In 1998, the seven wolves actively involved in tea culture products industry. In just a few years, the seven wolves successfully penetrated into all fields of men's lives with unique brand charm -tobacco, beer, leather, clothing, and so on. At first glance, it seems that these diversification is too wide and does not conform to the laws of diversification, but in fact,nThe diversification of the seven wolves is closely carried out around the new culture of advocating male people. It derived from the accurate grasp of the spirit of men. Seven wolf companies integrated clothing, cigarettes, alcohol, tea and other industries under men's culture: clothing represents confidence and stability, cigarettes symbolize heavy and thoughts, alcoholic expression is what is expressed in alcoholic expression is what is expressed in wine. Child and bold, tea emphasizes tranquility and reverie. The main characteristics of men are integrated into the products of seven wolf industries. The seven wolves have a strong and experienced corporate cooperation with the industry, borrowing the advantages of the seven wolf brands, and strengthening the union, which will undoubtedly make its diversified road smoother and eventually extend the brand image effectively.
To a certain extent, enterprises will face various temptations from their own development needs and the external market environment. In this case, adhering to the main business or moderate diversified development is a very realistic question facing many clothing companies. Different choices of different enterprises form a very different result. On the diversified road, there are still some successful cases worth thinking and reference.nRelated diversification is conducive to strengthening the main businessnMany companies have taken a successful road on diversified roads. Especially in the same field, the relevant diversified strategy in the same field has achieved good results, and it has become a business model worthy of affirmation and thinking in clothing companies.nHaier's diversified layout has once become a model for many companies. Before 1992, Haier spent 7 years to specialize in the production of refrigerators, making Haier the only well -known trademark in China's home appliance industry at that time. Beginning in 1992, with the Qingdao Electric refrigerator general plant as the core, the Qingdao Electric Frozen General Plant and the Air Conditioner Factory formed Haier Group Corporation. Essence In 1995, Haier Group acquired Qingdao Hongxing Electric Co., Ltd. to enter the washing machine industry on a large scale, and then began the production of microwave ovens, water heaters and other products through internal development. In 1997, Caiyang Haier Electric Co., Ltd. was established with Caiyang Home Appliances General Plant to enter the small home appliance industry. In the same year, Haier and West Lake Electronics Group jointly established Hangzhou Haier Electric, producing color TVs, VCD and other products. At this point, Haier Group has been involved in almost all the home appliance industry.nIt is not difficult to see that Haier's diversified strategy has a clear context, that is, based on technological research and development, consolidate the core business, rely on strong management advantages, and build brand effects around the main business of the main business, and finally manage sales channels to occupy the home appliance market. Haier's success explanation: The diversification of development must be based on the main business as the original point, innovate core technologies, and play a synergistic role of technology and resources to extend to the surroundings; focusing on diversified foundations.nThe success of Armani's diversified operations is attributed to a sentence that is the way to operate aesthetic philosophy: the unique Armani style such as fashion, classics, and elegance is deeply implanted into each fashion men's brand and product line in the group. Fabrizio Dosi, CEO of Armani Group, told the media that the key to Armani's successful business strategy is that it can locate and distinguish different series according to the characteristics of various brands, and ensure that they all have Armani style.nArmani Group has maintained independent development, but it is also this independence that exempted it from the pressure from outside investors and has gained its own independent development. Independence means to make a decision based on the company's long -term development, and it also means that after making a decision, it can be quickly put into action around long -term strategy. In many aspects, Armani operates Armani Group in accordance with the original founding company to put the customer's needs first.nAccording to Fabrizio DOSI, aesthetic business philosophy is the consistent business model of Armani in the Chinese market. Armani's revenue in the Chinese market last year has increased by 36%year -on -year, and the Chinese market share has grown strongly in the past three years. Armani currently has a total sales point of 180 in China, including direct stores and dealers. Armani plans to set up 35 new sales points each year, and this number will continue to grow.nLi Kailuo, a well -known Chinese research expert in China, said in the diversification strategy of Armani that Armani ’s diversification is a strategy of integrating a core industry. After formulating strategic goals, it is quickly implemented, independent and clear. Diversified products are related to luxury life. With Armani's originality and aesthetic ideas as a brand diversified support system, the main business is used as the core origin to extend. This is a diversity of exotic industries in the same industry, that is, not to talk about fashion, but to put Armani in a fashion industry, using aesthetics and design to integrate different industries. In the long run, this diversification is worth studying and comparing the development trend of the clothing industry.nThe diversification of the seven wolves can be described clearly with positioning. On the road of diversification, the seven wolves first clearly put forward the seven wolves -advocating the theme of the new culture of male people. In 1996, the Seven Wolf cooperated with the Tobacco Monopoly Bureau of Jinjiang City, Fujian to develop and produce seven wolf cigarettes. In 1997, the seven wolf companies launched seven wolf golden bottle beer positioned as middle and high -end wines. In 1998, the seven wolves actively involved in tea culture products industry. In just a few years, the seven wolves successfully penetrated into all fields of men's lives with unique brand charm -tobacco, beer, leather, clothing, and so on. At first glance, it seems that these diversification is too wide and does not conform to the laws of diversification, but in fact,nThe diversification of the seven wolves is closely carried out around the new culture of advocating male people. It derived from the accurate grasp of the spirit of men. Seven wolf companies integrated clothing, cigarettes, alcohol, tea and other industries under men's culture: clothing represents confidence and stability, cigarettes symbolize heavy and thoughts, alcoholic expression is what is expressed in alcoholic expression is what is expressed in wine. Child and bold, tea emphasizes tranquility and reverie. The main characteristics of men are integrated into the products of seven wolf industries. The seven wolves have a strong and experienced corporate cooperation with the industry, borrowing the advantages of the seven wolf brands, and strengthening the union, which will undoubtedly make its diversified road smoother and eventually extend the brand image effectively.